![Agworld client, Mcgregor Gourlay Agronomist Scott Rogers](https://agw.imgix.net/client_mcgregorGourlay_004.jpg?auto=format&w=360&h=360&fit=facearea&facepad=10)
Generating value by using data instead of shiny tools
McGregor Gourlay as an organisation used a legacy digital ag solution for their recommendations but was unable to turn this into an integrated approach across the company. They were at the same time looking for a way to provide more ability to forecast to their merchandise managers through increase visibility.
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